Internet betting is likely to expand the gambling industry as opposed to stealing business from traditional bricks-and-mortar casinos in Las Vegas and other gaming markets, a new survey of 3,000 gamblers worldwide indicates.
“Online casinos are not a current threat to Las Vegas casinos. Instead, they will be a new revenue source and a possible cross-marketing tool,” said Jerry Asher, vice president of marketing for the Internet gambling research firm the River City Group.
His St. Charles, Mo.-based firm collaborated with Reymer & Associates in compiling the River City Gambler Monitor report.
Asher said gamblers who wager both on- and off-line tend to increase their betting budgets, rather than split the funds between the two activities.
“Online gambling is a completely different entertainment experience,” he said.
The report is expected to be released this week. Asher offered some of its contents during an Internet gambling panel discussion at the World Gaming Congress and Expo in Las Vegas last week.
The report comes as a few major land-based casino operators are preparing to enter the cybergambling industry.
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